Turning shoppable media into a bigger commerce story

Wayvia needed to bring a complex shoppable media offering to market in a way that made its value tangible to brand marketers, connecting product capabilities to the evolving shopper journey.

I shaped the product story and led end-to-end creative development of the launch's central assets, including explainer video, product page, social assets, and a key thought leadership piece centered on how to convert more shoppers across a new customer journey framework with multiple AI-influenced touchpoints and channels.